Live Webinar Series: Welcome to Sprout
Live Webinar Series: Welcome to Sprout
Register for this webinar series designed for new customers. Learn how to accomplish your goals using the Sprout app and get your questions answered live by Sprout training experts.
 
3 Webinars
FundamentalsProduct education
Getting Started with Sprout
Getting Started with Sprout
Get up to speed fast on the most powerful social media management platform trusted by over 20,000 businesses.
Free
10 min
FundamentalsOn-demandProduct education
Social Strategy Webinar Series
Social Strategy Webinar Series
This webinar series provides you with the resources you need to tackle your biggest social marketing challenges, while making the most of Sprout. These on-demand webinars will equip you to amp up your social strategy and stand out in your role.
Free
16 Courses
IntermediateOn-demandSocial strategyWebinar
Getting to Know Your Publishing Tools
Getting to Know Your Publishing Tools
Learn about Sprout’s comprehensive publishing tools to level up your content strategy, efficiency and collaboration.
Free
14 min
PublishingFundamentalsOn-demandProduct educationSocial Media Managers
Getting Started with Engagement Tools
Getting Started with Engagement Tools
Find out how Sprout’s sophisticated engagement features will empower you to build lasting relationships with your audience at the speed of Social.
Free
18 min
FundamentalsEngagementOn-demandProduct educationSocial Media Managers
Getting Started with Reporting
Getting Started with Reporting
Measure the effectiveness of your social media efforts by using Sprout’s most popular reports.
Free
15 min
FundamentalsAnalyticsOn-demandProduct educationSocial AnalystsSocial Media Managers
On-demand Series: Analytics in Sprout
On-demand Series: Analytics in Sprout
Register for this course series designed to take you from Sprout Analytics beginner all the way to power user.
 
4 Courses
FundamentalsAnalytics
Measuring the Impact of Your Content
Measuring the Impact of Your Content
Discover nuanced insights into the performance of your content by using Sprout’s powerful analytics tools.
Free
7 min
PublishingFundamentalsAnalyticsOn-demandProduct educationSocial strategySocial AnalystsSocial Media Managers
Measuring Your Engagement Strategy
Measuring Your Engagement Strategy
Create exceptional customer experiences by tapping into the needs of your audience and understanding your team’s engagement performance.
Free
15 min
FundamentalsEngagementAnalyticsOn-demandProduct educationSocial Analysts
Social Scheduling for High Impact
Social Scheduling for High Impact
Streamline social publishing and access data-driven reporting to prove the impact of your work.
Free
38 min
PublishingIntermediateOn-demand
Streamlining Customer Care
Streamlining Customer Care
Optimize your customer care efforts by reducing response time and making sure your most important messages never slip through the cracks.
Free
40 min
IntermediateEngagementAnalyticsOn-demandProduct education
Improving Content Strategy
Improving Content Strategy
Uncover content opportunities and analyze past performance to plan and execute a winning content strategy.
Free
57 min
PublishingIntermediateListeningAnalyticsOn-demandProduct education
Growing and Managing Community
Growing and Managing Community
Build lasting relationships with customers by using Sprout Social to plan, measure and optimize your social strategy.
Free
50 min
IntermediateListeningEngagementAnalyticsOn-demandProduct education
Getting Started with Premium Analytics
Getting Started with Premium Analytics
Learn how to take the guesswork out of your reports and analyze the most important metrics--so you can turn data into action.
Free
20 min
IntermediatePower UsersAnalyticsOn-demandSocial Team LeadersProduct educationSocial Analysts
Competitive Analysis
Competitive Analysis
Optimize paid and organic social strategy by understanding the people, brands and topics that matter the most.
Free
13 min
IntermediateAnalyticsOn-demandProduct educationSocial Analysts
Sprout Sessions Digital 2020
Sprout Sessions Digital 2020
Access all the session recordings from our virtual event Sprout Sessions Digital 2020: What’s Next for Social Marketers.
 
10 Courses
Power UsersFundamentalsDark ThemeSocial Team LeadersSocial strategySocial Media Managers
Sprout Sessions Digital 2020: Agency Day
Sprout Sessions Digital 2020: Agency Day
Access all the session recordings from our interactive virtual workshop for agencies, Sprout Sessions Digital 2020: What’s Next for Social Marketers - Agency Day.
 
4 Courses
Power UsersFundamentalsAgencyDark ThemeAgenciesSocial Team LeadersSocial strategySocial AnalystsSocial Media Managers
Getting Started for Agencies
Getting Started for Agencies
Get up to speed on how to successfully master your agency and clients’ social media needs with this comprehensive Sprout onboarding course specifically for agencies.
Free
118 min
PublishingPower UsersFundamentalsEngagementAnalyticsOn-demandAgencyAgenciesProduct education
Sprout Summit: The Social Marketer’s Map to 2021
Sprout Summit: The Social Marketer’s Map to 2021
Sprout Summit: The Social Marketer’s Map to 2021 was a virtual event created to help equip social practitioners and leaders with the tools and strategies needed to prioritize, plan, execute and measure impact in 2021. In this series, you have access to all the session recordings from the day.
Power UsersFundamentalsSocial strategy
Tagging: Your Key to Understanding Success on Social
Tagging: Your Key to Understanding Success on Social
Tagging is the super power feature every team should be using to understand performance on social.
IntermediateFundamentals
How to Measure Social ROI: Back to the Basics
How to Measure Social ROI: Back to the Basics
This webinar will show you how to unearth the right KPI’s for your business, set actionable goals…and dive deep into real talk about the challenges of measuring ROI on social.
Free
69 min
On-demandWebinar
Retail Fireside Chat: Unpacking Uncertainty with Bombas
Retail Fireside Chat: Unpacking Uncertainty with Bombas
This digital fireside chat focuses on how social marketing leaders in retail are redefining their approach to strategy, customer engagement and team leadership during this time of constant change.
Free
50 min
On-demandSocial strategy
See Tagging in Action
See Tagging in Action
Learn how Sprout customers are finding success with Tagging with specific examples across industries and teams.
Free
10 min
IntermediatePower Users
12 Great Examples of Growth-Driven Social Strategy
12 Great Examples of Growth-Driven Social Strategy
There’s no single path toward nailing audience growth. Your definition of growth can change depending on what your industry is or what KPIs you’re focused on. Yakima’s Digital Marketing Manager, Sylvia Choi, joined us to answer all your growth questions by taking cues from some of the best strategies on social and sharing her own hard-earned tips and tricks.
Free
On-demandSocial strategyWebinar
Prepping for the Holidays with Sprout Social
Prepping for the Holidays with Sprout Social
In this holiday-themed customer webinar, Tazi Flory and Becca Toth from Sprout’s Customer Success team break down how to best plan for the busy holiday season on social and measure your success. This webinar also introduces exciting features on Sprout Social’s product roadmap and an extended Q&A with customers.
Free
67 min
On-demandWebinar
Testing 1-2-3: How to Build a Social Media Testing Plan
Testing 1-2-3: How to Build a Social Media Testing Plan
This panel walks through building a social media testing plan to enhance your social strategy.
Free
45 min
IntermediateAnalyticsOn-demandDark ThemeSocial Team LeadersSocial strategySocial Analysts
Strong Partnership, Strong Results: When Paid and Organic Social Work Together
Strong Partnership, Strong Results: When Paid and Organic Social Work Together
Two of Sprout's very own digital and social leaders discuss the partnership between organic and paid and the process of working better together.
Free
45 min
PublishingFundamentalsAnalyticsOn-demandDark ThemeSocial strategySocial AnalystsSocial Media Managers
Call to Action: How 3 Industries Move Their Audiences on Social
Call to Action: How 3 Industries Move Their Audiences on Social
This panel covers best-in-class social brands and how they're building data-optimized strategies that inspire and move audiences to action.
Free
45 min
Power UsersFundamentalsEngagementAnalyticsOn-demandDark ThemeSocial strategySocial Media Managers
Sprout Social Master Class: Listening and Analytics
Sprout Social Master Class: Listening and Analytics
Take a deep dive into Sprout Listening and Premium Analytics with Jill Florence, a Sprout Solutions Engineer.
Free
35 min
IntermediatePower UsersListeningAnalyticsOn-demandDark ThemeSocial Team LeadersProduct educationSocial strategySocial AnalystsSocial Media Managers
Let’s Talk About You: Empathy, Social Data and Other Survival Skills
Let’s Talk About You: Empathy, Social Data and Other Survival Skills
Discover how to grow your skillset and position your career trajectory to become a social media leaders who leads with empathy.
Free
45 min
IntermediateOn-demandDark ThemeSocial strategySocial Media Managers
Social Marketing Mastery: 5 Skills You Need to Get Promoted by the End of 2020
Social Marketing Mastery: 5 Skills You Need to Get Promoted by the End of 2020
This webinar is all about curating a personal career plan for 2020. We want you to walk away with the confidence of leadership and more buy-in for your social plans.
Free
86 min
On-demandWebinar
How to Build Your Social Media Content Funnel
How to Build Your Social Media Content Funnel
Learn from Twitter’s Global Creative Lead and Sprout’s Product Marketing Strategist about how you can meet your audience’s needs with craveable content at every stage of the funnel, including awareness, consideration and conversion.
Free
70 min
IntermediateSocial strategy
10 #SMM Questions You Should Know How to Ask and Answer
10 #SMM Questions You Should Know How to Ask and Answer
Learn how to ask and answer questions that empower you to drive social strategy, not have it dictated for you. Join experts, Rob Brooks, Social Media Specialist at University of Newcastle, and Sprout’s Customer Marketing Manager, Lucy Hitz, to find out how.
Free
On-demandSocial strategyWebinar
Strategy Shift, Part 2: What’s Next for your Agency-Client Relationship
Strategy Shift, Part 2: What’s Next for your Agency-Client Relationship
Learn how to proactively expand your client-agency relationship and how to prove your agency’s value.
Free
45 min
FundamentalsOn-demandDark ThemeAgenciesSocial Team LeadersSocial strategy
New World, New Strategy: Social Media Lessons from a Global Crisis
New World, New Strategy: Social Media Lessons from a Global Crisis
Sprout CMO and social strategists from CB2 and Shedd Aquarium walk us through they've learned to pivot and change during the COVID-19 pandemic.
Free
45 min
IntermediateOn-demandDark ThemeSocial strategy
Above & Beyond: 2020 Sprout Social Index Deep Dive
Above & Beyond: 2020 Sprout Social Index Deep Dive
Deep dive into the 2020 Sprout Social Index and gain insights into what consumers expect from brands this year.
Free
45 min
FundamentalsOn-demandDark ThemeSocial strategySocial Media Managers
Do More With Your Social Data
Do More With Your Social Data
These on-demand webinars will help you leverage the social data already at your fingertips and put data-first strategies into practice today.
Free
Social strategy
Live Webinar: Robust Analytics & Reporting
Live Webinar: Robust Analytics & Reporting
Discover how to measure your social efforts and get the performance insights you need to build stronger strategies.
Free
IntermediateAnalyticsLive webinarWebinar
Live Webinar: All Things Social Listening
Live Webinar: All Things Social Listening
Master how to identify trends, how to measure and improve your campaigns and stop guessing with content creation with our Advanced Listening Add-On.
Free
Power UsersListeningLive webinarWebinar
Live Webinar: Publishing & Engagement Essentials
Live Webinar: Publishing & Engagement Essentials
Explore the essential platform settings, learn how to compose and schedule content using your Sprout calendar and uncover the power of the Smart Inbox.
Free
PublishingFundamentalsEngagementLive webinarWebinar
Go Deeper With Your Social Data
Go Deeper With Your Social Data
See how our flexible and sophisticated Premium Analytics software can deliver the data that matters most to your business.
Free
Social strategy
Time for 2020: Social Media Trends and What To Do Now
Time for 2020: Social Media Trends and What To Do Now
In this webinar, Sprout’s CMO Jamie Gilpin and Content and Communications Manager Alicia Johnston team up to offer strategic advice and action items for your brand on social in 2020.
Free
68 min
On-demandWebinar
Using Data to Build Your Q4 Social Strategy
Using Data to Build Your Q4 Social Strategy
Planning your social strategy a quarter in advance is tough in the best of times. But it’s exponentially more difficult in 2020. Sprout experts Tazi Flory, Product Marketing Specialist, and Farrin Adams, Customer Success Manager, team up to walk you through a data-based approach for building out your Q4 social strategy.
Free
On-demandSocial strategyWebinar
What’s Next: Trends and Trailblazing Advice from Twitter
What’s Next: Trends and Trailblazing Advice from Twitter
Twitter's head of global business partners shares her insights in light of the global pandemic, including how to adapt your strategy.
Free
30 min
PublishingIntermediatePower UsersListeningAnalyticsOn-demandDark ThemeSocial strategySocial Media Managers
TAKE ACTION: Sprout Summit Resources and Takeaways
TAKE ACTION: Sprout Summit Resources and Takeaways
Put all of your learnings into action with our Sprout Summit session resources, guides and next steps.
Free
Sprout Insider: How Sprout Drove Change With Customer Feedback (and How You Can Too)
Sprout Insider: How Sprout Drove Change With Customer Feedback (and How You Can Too)
This webinar is the first installment of Sprout Insider, our quarterly webinar series where we dive deep into a piece of the Sprout product, giving you a peek behind the curtain with the people who made it.
Free
37 min
On-demandWebinar
The Social Team: Fireside Chat
The Social Team: Fireside Chat
CLEAR and prAna sat down for a fireside chat to discuss which social metrics are most important, how they work together to share social data and how social analytics has helped them grow in their careers.
Free
30 min
IntermediatePower UsersOn-demandDark ThemeSocial Team LeadersSocial strategySocial Media Managers
MEASURE: The Metrics Map Deep Dive
MEASURE: The Metrics Map Deep Dive
Our experts teach you how to connect your goals to the metrics that matter by walking you through our new and improved Metrics Map.
Free
45 min
Social strategy
PLAN: 2020 Trends and 2021 Predictions for the Year Ahead
PLAN: 2020 Trends and 2021 Predictions for the Year Ahead
Social marketers from every career stage explain how to plan for 2021 using today's trends, and offer predictions for what will go big—and what will fade away.
Free
45 min
Social strategy
Build a Data Driven Social Strategy
Build a Data Driven Social Strategy
Check out these customer-led panels and discussions to hear how to let data-optimized strategies help drive action and see success on social.
Free
Social strategy
EXECUTE: Time-Saving Tools and Workflow Helpers
EXECUTE: Time-Saving Tools and Workflow Helpers
You’ll learn the hacks, tools and time-savers our customer experts use both within Sprout—and beyond—to help make your work easier and more efficient.
Free
45 min
Social strategy
Dara Treseder, SVP, Head of Global Marketing, Peloton
Dara Treseder, SVP, Head of Global Marketing, Peloton
Hear from Dara on how social and the broader marketing landscape radically changed in 2020, and how to prepare for 2021.
Free
45 min
Social strategy
What’s Next: Social Strategies to Power your New Agency Service Offering
What’s Next: Social Strategies to Power your New Agency Service Offering
Discover how agencies are meeting the moment of rapid digital transformation by revamping and re-powering their services to offer expertise clients need--and will pay for.
Free
40 min
IntermediatePower UsersOn-demandDark ThemeAgenciesSocial Team LeadersSocial strategy
Strategy Shift, Part 1: What’s Next for Content in a Digital-First World
Strategy Shift, Part 1: What’s Next for Content in a Digital-First World
This panel discussion covers how to optimize content creation to engage and connect communities with a digital-first strategy.
Free
45 min
PublishingFundamentalsOn-demandDark ThemeAgencies
Live Q&A with Alterra Mtn. Co, Indiana University, VSSL Agency and Nutanix
Live Q&A with Alterra Mtn. Co, Indiana University, VSSL Agency and Nutanix
A panel of your fellow Sprout customers share how they are navigating these treacherous waters and shifting their strategies.
Free
59 min
On-demandWebinar
Agency Essentialism in Uncertain Times
Agency Essentialism in Uncertain Times
Lizz and Brooke discuss how to hone in with a laser focus on actionable data when changing markets and a changing world impact the work of clients.
Free
45 min
IntermediateOn-demandAgencyDark ThemeAgenciesSocial strategy
Expert Panel: Social Media Reporting From the Ground Up
Expert Panel: Social Media Reporting From the Ground Up
We chat with a team of experts across B2B, B2C, and agency as they share their reporting structures, cadence wins, lessons and secrets to establishing a data culture.
Free
67 min
On-demandWebinar
Social Media Benchmarking 101
Social Media Benchmarking 101
As part of our Social Marketing Mastery series, we’re joined by one of our agency partners, VERB Interactive, to deep dive into social benchmarking. Agency and non-agency customers alike will walk out of this session with a new understanding of how they stack up in their industry and how to step up their strategy.
Free
FundamentalsOn-demandAgencyAgenciesSocial strategyWebinar
PRIORITIZE: Using Social Data to Prioritize for 2021
PRIORITIZE: Using Social Data to Prioritize for 2021
Our experienced executive panel shares how social data fits into the broader marketing picture, and what data-based strategies you should implement in 2021.
Free
45 min
Social strategy
Customer Stories: Driving Social Media Innovation in 2020
Customer Stories: Driving Social Media Innovation in 2020
This panel will cover how three Sprout customers are driving social media innovation when faced with red tape and buy-in challenges.
Free
45 min
IntermediateOn-demandDark ThemeSocial strategy
Build a Tagging Foundation
Build a Tagging Foundation
Learn how to implement Tags across your publishing, engagement and analytics efforts in this step-by-step guide.
Free
7 min
IntermediateFundamentals
Unlock the Power of Tags
Unlock the Power of Tags
Understand why using Tagging in Sprout is a powerful tool across a variety of social media objectives.
Free
4 min
Fundamentals
10 Lessons from the Social Media Agency World
10 Lessons from the Social Media Agency World
In this webinar you'll learn how to build and execute robust social strategies like an agency while driving creativity through a results-oriented lens.
Free
70 min
On-demandWebinar
8 Social Strategies to Hit Your Business Goals
8 Social Strategies to Hit Your Business Goals
This webinar will walk through different business goals, overall social strategy, and specific recommendations we have for how to achieve them in Sprout Social.
Free
64 min
On-demandWebinar
6 Creative Data Hacks with Sprout
6 Creative Data Hacks with Sprout
This webinar will teach you how to leverage data effectively, strategically and as painlessly as possible. From tagging and reporting to segmentation and query building, we’re here to show you how to activate the data-driven insights available in Sprout.
Free
67 min
On-demandWebinar
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