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Call to Action: How 3 Industries Move Their Audiences on Social 45 min
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Take Action!

Call to Action: How 3 Industries Move Their Audiences on Social
This panel covers best-in-class social brands and how they're building data-optimized strategies that inspire and move audiences to action.
Speakers
- Carolina Leon, Senior Manager, Product Marketing, Sprout Social - Moderator
- Clayton Norman, Social Media and Digital Marketing Leader, Indiana University
- Kristen Sundberg, Senior Social Marketing Manager, GitLab
- Meredith Krones, Social Media Director, SPM Communications
Session Time: 45 minutes
About this panel
You’ll hear about how best-in-class social brands build data-optimized strategies that inspire and move audiences to action. This recorded panel covers:
- The process brands use to build campaigns and become proactive social marketers
- The challenges and pitfalls to expect
- The ways you can meet your goals by inspiring your audience and engaging in conversation