Competitive Analysis

Competitive Analysis

Optimize paid and organic social strategy by understanding the people, brands and topics that matter the most.

About this course

  • Learn how to compare the performance of other social profiles against your own
  • Uncover advertising insights at the account, campaign and individual ad levels
  • Discover the hashtags, topics, people and brands that are most relevant to your business

In this course, we’ll walk you through Sprout reports that help optimize your social strategy as compared to others in your competitive landscape.

We’ll show you how other businesses build on their publishing and engagement opportunities, and allow you to benchmark your work against theirs.

We’ll explore how understanding your social advertising efforts fits into your overall marketing strategy.

We’ll wrap up by introducing you to the Trends Report. This report uncovers what people like to talk to you about and what conversations they include you in, helping discover your biggest fans, industry thought leaders and competitors.

Learning Path13 min

  • Getting Started with Reporting
  • Competitor Reports 4 min
  • Paid Social Reports 5 min
  • Trends Report 3 min
  • Take Action!
  • Survey

About this course

  • Learn how to compare the performance of other social profiles against your own
  • Uncover advertising insights at the account, campaign and individual ad levels
  • Discover the hashtags, topics, people and brands that are most relevant to your business

In this course, we’ll walk you through Sprout reports that help optimize your social strategy as compared to others in your competitive landscape.

We’ll show you how other businesses build on their publishing and engagement opportunities, and allow you to benchmark your work against theirs.

We’ll explore how understanding your social advertising efforts fits into your overall marketing strategy.

We’ll wrap up by introducing you to the Trends Report. This report uncovers what people like to talk to you about and what conversations they include you in, helping discover your biggest fans, industry thought leaders and competitors.

Learning Path13 min

  • Getting Started with Reporting
  • Competitor Reports 4 min
  • Paid Social Reports 5 min
  • Trends Report 3 min
  • Take Action!
  • Survey
Send us feedback