Growing and Managing Community

Build lasting relationships with customers by using Sprout Social to plan, measure and optimize your social strategy.

About this training

As a marketer, you know the engagement you get back on your content is a great measure for the effectiveness of your social strategy. 

The Smart Inbox videos in this course will show you how to customize your message stream to target the specific content you are looking to monitor.

Our Profile Performance Report helps you quickly understand what content is working and what isn’t across all of your social channels. Pair this with the Engagement Report to cross reference your team’s responsiveness against content that is generating conversations with your audience.

Keeping a pulse on your Brand’s sentiment typically requires a lot of patchwork and guesswork–so we’ve built a suite of tools to help. The Brand Keywords video shows you how to use this feature in the Smart Inbox to track conversations about your brand, even if you’re not directly mentioned. 

Sprout’s Reviews tool lets you monitor your brand sentiment across channels by consolidating customer reviews for Google my Business, Facebook and TripAdvisor in one place. 

Your most powerful feature for both content strategy and sentiment monitoring is Sprout’s Advanced Listening add-on. The Advanced Listening videos show you how to track conversations around your brand, explore customer feelings and determine your overall brand health. Listening also gives you a big edge in strategy by gathering insights from your industry, competitors and target market to generate new content ideas.

Learning Path50 min

  • Growing and Managing Community
  • Introducing the Smart Inbox 3 min
  • Smart Inbox Deep Dive 5 min
  • Contact Profile Views 4 min
  • Engagement Report 3 min
  • Profile Performance Report 5 min
  • Twitter Keyword Report 4 min
  • Brand Keywords 3 min
  • Reviews 3 min
  • Twitter Insights 3 min
  • Advanced Listening Query Builder 4 min
  • Advanced Listening Topic Insights 7 min
  • Take Action!
  • Course Completion Survey

About this training

As a marketer, you know the engagement you get back on your content is a great measure for the effectiveness of your social strategy. 

The Smart Inbox videos in this course will show you how to customize your message stream to target the specific content you are looking to monitor.

Our Profile Performance Report helps you quickly understand what content is working and what isn’t across all of your social channels. Pair this with the Engagement Report to cross reference your team’s responsiveness against content that is generating conversations with your audience.

Keeping a pulse on your Brand’s sentiment typically requires a lot of patchwork and guesswork–so we’ve built a suite of tools to help. The Brand Keywords video shows you how to use this feature in the Smart Inbox to track conversations about your brand, even if you’re not directly mentioned. 

Sprout’s Reviews tool lets you monitor your brand sentiment across channels by consolidating customer reviews for Google my Business, Facebook and TripAdvisor in one place. 

Your most powerful feature for both content strategy and sentiment monitoring is Sprout’s Advanced Listening add-on. The Advanced Listening videos show you how to track conversations around your brand, explore customer feelings and determine your overall brand health. Listening also gives you a big edge in strategy by gathering insights from your industry, competitors and target market to generate new content ideas.

Learning Path50 min

  • Growing and Managing Community
  • Introducing the Smart Inbox 3 min
  • Smart Inbox Deep Dive 5 min
  • Contact Profile Views 4 min
  • Engagement Report 3 min
  • Profile Performance Report 5 min
  • Twitter Keyword Report 4 min
  • Brand Keywords 3 min
  • Reviews 3 min
  • Twitter Insights 3 min
  • Advanced Listening Query Builder 4 min
  • Advanced Listening Topic Insights 7 min
  • Take Action!
  • Course Completion Survey
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