How to Build Your Social Media Content Funnel

How to Build Your Social Media Content Funnel

Learn from Twitter’s Global Creative Lead and Sprout’s Product Marketing Strategist about how you can meet your audience’s needs with craveable content at every stage of the funnel, including awareness, consideration and conversion.

About this course

Speakers

  • Diana Barris, Product Marketing Strategist, Sprout Social
  • Joe Wadlington, Global Creative Lead, Twitter
  • Joe Huber, Customer Community Strategist, Sprout Social

About this webinar: Are you looking for a more organized, funnel-based approach to your social marketing strategy? In this webinar, experts Joe Wadlington, Global Creative Lead at Twitter and Sprout’s Diana Barris share content types, metrics, definitions of success and ways to leverage Sprout as your audience moves through the awareness, consideration, and conversion stages. In this webinar you'll learn:

  • What types of content are best suited for each stage
  • How to create content that drives prospects to action
  • What role reporting plays in developing your content strategy
  • How to work with other teams to build an effective, informed content funnel

Learning Path70 min

  • How to Build Your Social Media Content Funnel 70 min
  • Take Action!

About this course

Speakers

  • Diana Barris, Product Marketing Strategist, Sprout Social
  • Joe Wadlington, Global Creative Lead, Twitter
  • Joe Huber, Customer Community Strategist, Sprout Social

About this webinar: Are you looking for a more organized, funnel-based approach to your social marketing strategy? In this webinar, experts Joe Wadlington, Global Creative Lead at Twitter and Sprout’s Diana Barris share content types, metrics, definitions of success and ways to leverage Sprout as your audience moves through the awareness, consideration, and conversion stages. In this webinar you'll learn:

  • What types of content are best suited for each stage
  • How to create content that drives prospects to action
  • What role reporting plays in developing your content strategy
  • How to work with other teams to build an effective, informed content funnel

Learning Path70 min

  • How to Build Your Social Media Content Funnel 70 min
  • Take Action!
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