Improving Content Strategy

Uncover content opportunities and analyze past performance to plan and execute a winning content strategy.

About this course

  • Gain insight into topics and trends that matter to your audience
  • Efficiently execute your content strategy in Sprout
  • Confidently measure the impact of your campaigns

This training is ideal for content strategists and marketing leaders looking to identify audience trends and capitalize on content opportunities ahead of the competition.

We’ll walk you through the tools needed to analyze, plan, publish and track your strategy from end to end.

First, you’ll learn how to gather audience insights and generate new content ideas using Sprout’s Twitter Insights and Advanced Listening.

Next, we’ll show you how to analyze your past content performance. The Sent Message Performance Report and Group Report lessons walk you through how to uncover topics that will resonate with your target audience.

The Shared Content Calendar, Sprout Queue and Optimal Send Times lessons will get you acquainted with how to execute your content plan using our suite of Publishing tools. 

Finally, we’ll equip you with all the tools you need to track the impact of your campaigns in the Tag Report and Brand Keywords lessons. 

Learning Path57 min

  • Improving Content Strategy
  • Twitter insights 4 min
  • Advanced Listening Query Builder 4 min
  • Advanced Listening Topic Insights 8 min
  • Post Performance Report 3 min
  • Profile Performance Report 5 min
  • Shared Content Calendar quick start 3 min
  • Composing social posts quick start 4 min
  • Sprout Queue 3 min
  • Optimal Send Times 1 min
  • Tagging outbound content 3 min
  • Tag Report: Measuring campaigns and trends 3 min
  • Message Approval Workflows 6 min
  • Brand Keywords 3 min
  • Inbox Rules 4 min
  • Take Action!
  • Survey
  • Get Your Free Welcome Kit!

About this course

  • Gain insight into topics and trends that matter to your audience
  • Efficiently execute your content strategy in Sprout
  • Confidently measure the impact of your campaigns

This training is ideal for content strategists and marketing leaders looking to identify audience trends and capitalize on content opportunities ahead of the competition.

We’ll walk you through the tools needed to analyze, plan, publish and track your strategy from end to end.

First, you’ll learn how to gather audience insights and generate new content ideas using Sprout’s Twitter Insights and Advanced Listening.

Next, we’ll show you how to analyze your past content performance. The Sent Message Performance Report and Group Report lessons walk you through how to uncover topics that will resonate with your target audience.

The Shared Content Calendar, Sprout Queue and Optimal Send Times lessons will get you acquainted with how to execute your content plan using our suite of Publishing tools. 

Finally, we’ll equip you with all the tools you need to track the impact of your campaigns in the Tag Report and Brand Keywords lessons. 

Learning Path57 min

  • Improving Content Strategy
  • Twitter insights 4 min
  • Advanced Listening Query Builder 4 min
  • Advanced Listening Topic Insights 8 min
  • Post Performance Report 3 min
  • Profile Performance Report 5 min
  • Shared Content Calendar quick start 3 min
  • Composing social posts quick start 4 min
  • Sprout Queue 3 min
  • Optimal Send Times 1 min
  • Tagging outbound content 3 min
  • Tag Report: Measuring campaigns and trends 3 min
  • Message Approval Workflows 6 min
  • Brand Keywords 3 min
  • Inbox Rules 4 min
  • Take Action!
  • Survey
  • Get Your Free Welcome Kit!
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