- Level Up with Social Listening
Social Listening in Sprout 23 min
Social Listening Use Cases 6 min
Level Up with Social Listening
Identify what drives your audience’s decision making and turn your social data into actionable business insights.
Understand the “why” behind the “what.” Uncover actionable insights, overcome competitors and improve brand health. Social listening helps you observe trends, uncover patterns and gauge emotional responses around any topic.
Note that most of the tools we discuss in this training are part of the Advanced Listening add-on feature. Contact us to learn more.
In this course you will:
- Build listening topics using Sprout’s Query Builder.
- Navigate the Listening Insights Dashboard to dig deeper into the data and analyze your findings.
- Leverage Twitter Search and Twitter Tools to inform your publishing strategy.
- Gain a better understanding of what’s possible with Listening by learning about various use cases.