Social Strategy Webinar Series

Social Strategy Webinar Series

This webinar series provides you with the resources you need to tackle your biggest social marketing challenges, while making the most of Sprout. These on-demand webinars will equip you to amp up your social strategy and stand out in your role.

What Not to Do on Social in 2021
What Not to Do on Social in 2021
If 2020 has taught us anything, it’s that you can never know what’s going to come next. So instead of trying to predict what will happen in the coming year, we’re sharing the five traps to avoid in 2021 and tips on what to try instead.
Free
12 Great Examples of Growth-Driven Social Strategy
12 Great Examples of Growth-Driven Social Strategy
There’s no single path toward nailing audience growth. Your definition of growth can change depending on what your industry is or what KPIs you’re focused on. Yakima’s Digital Marketing Manager, Sylvia Choi, joined us to answer all your growth questions by taking cues from some of the best strategies on social and sharing her own hard-earned tips and tricks.
Free
Social Media Benchmarking 101
Social Media Benchmarking 101
As part of our Social Marketing Mastery series, we’re joined by one of our agency partners, VERB Interactive, to deep dive into social benchmarking. Agency and non-agency customers alike will walk out of this session with a new understanding of how they stack up in their industry and how to step up their strategy.
Free
10 Lessons from the Social Media Agency World
10 Lessons from the Social Media Agency World
In this webinar you'll learn how to build and execute robust social strategies like an agency while driving creativity through a results-oriented lens.
Free
70 min
Using Data to Build Your Q4 Social Strategy
Using Data to Build Your Q4 Social Strategy
Planning your social strategy a quarter in advance is tough in the best of times. But it’s exponentially more difficult in 2020. Sprout experts Tazi Flory, Product Marketing Specialist, and Farrin Adams, Customer Success Manager, team up to walk you through a data-based approach for building out your Q4 social strategy.
Free
10 #SMM Questions You Should Know How to Ask and Answer
10 #SMM Questions You Should Know How to Ask and Answer
Learn how to ask and answer questions that empower you to drive social strategy, not have it dictated for you. Join experts, Rob Brooks, Social Media Specialist at University of Newcastle, and Sprout’s Customer Marketing Manager, Lucy Hitz, to find out how.
Free
6 Creative Data Hacks with Sprout
6 Creative Data Hacks with Sprout
This webinar will teach you how to leverage data effectively, strategically and as painlessly as possible. From tagging and reporting to segmentation and query building, we’re here to show you how to activate the data-driven insights available in Sprout.
Free
67 min
8 Social Strategies to Hit Your Business Goals
8 Social Strategies to Hit Your Business Goals
This webinar will walk through different business goals, overall social strategy, and specific recommendations we have for how to achieve them in Sprout Social.
Free
64 min
Expert Panel: Social Media Reporting From the Ground Up
Expert Panel: Social Media Reporting From the Ground Up
We chat with a team of experts across B2B, B2C, and agency as they share their reporting structures, cadence wins, lessons and secrets to establishing a data culture.
Free
67 min
How to Build Your Social Media Content Funnel
How to Build Your Social Media Content Funnel
Learn from Twitter’s Global Creative Lead and Sprout’s Product Marketing Strategist about how you can meet your audience’s needs with craveable content at every stage of the funnel, including awareness, consideration and conversion.
Free
70 min
How to Measure Social ROI: Back to the Basics
How to Measure Social ROI: Back to the Basics
This webinar will show you how to unearth the right KPI’s for your business, set actionable goals…and dive deep into real talk about the challenges of measuring ROI on social.
Free
69 min
Live Q&A with Alterra Mtn. Co, Indiana University, VSSL Agency and Nutanix
Live Q&A with Alterra Mtn. Co, Indiana University, VSSL Agency and Nutanix
A panel of your fellow Sprout customers share how they are navigating these treacherous waters and shifting their strategies.
Free
59 min
Prepping for the Holidays with Sprout Social
Prepping for the Holidays with Sprout Social
In this holiday-themed customer webinar, Tazi Flory and Becca Toth from Sprout’s Customer Success team break down how to best plan for the busy holiday season on social and measure your success. This webinar also introduces exciting features on Sprout Social’s product roadmap and an extended Q&A with customers.
Free
67 min
Social Marketing Mastery: 5 Skills You Need to Get Promoted by the End of 2020
Social Marketing Mastery: 5 Skills You Need to Get Promoted by the End of 2020
This webinar is all about curating a personal career plan for 2020. We want you to walk away with the confidence of leadership and more buy-in for your social plans.
Free
86 min
Sprout Insider: How Sprout Drove Change With Customer Feedback (and How You Can Too)
Sprout Insider: How Sprout Drove Change With Customer Feedback (and How You Can Too)
This webinar is the first installment of Sprout Insider, our quarterly webinar series where we dive deep into a piece of the Sprout product, giving you a peek behind the curtain with the people who made it.
Free
37 min
Time for 2020: Social Media Trends and What To Do Now
Time for 2020: Social Media Trends and What To Do Now
In this webinar, Sprout’s CMO Jamie Gilpin and Content and Communications Manager Alicia Johnston team up to offer strategic advice and action items for your brand on social in 2020.
Free
68 min
Retail Fireside Chat: Unpacking Uncertainty with Bombas
Retail Fireside Chat: Unpacking Uncertainty with Bombas
This digital fireside chat focuses on how social marketing leaders in retail are redefining their approach to strategy, customer engagement and team leadership during this time of constant change.
Free
50 min
Send us feedback