Analytics in Sprout

Sprout analytics is all about you! The reports in Sprout are beautiful to look at and they offer a lot of powerful information. Sprout reports are easy to digest without sacrificing the ability to get you the information you need. We offer an array of reports on every plan level and regardless of plan level, you have unlimited access to your reports.

This course series begins with foundational Sprout reporting concepts. For example, we’ll show you how to access all of Sprout’s reports and how to find help within each report. We then explore Sprout’s most used reports to give you a wide angle view that will supercharge both your engagement and publishing social strategies.

You can take these courses in any order, but they're listed in a way to help you take your first steps as a practitioner and continue towards becoming a nuanced power user.

Getting Started with Reporting
Getting Started with Reporting
Measure the effectiveness of your social media efforts by using Sprout’s most popular reports.
Free
15 min
FundamentalsAnalyticsOn-demandProduct educationSocial AnalystsSocial Media Managers
Measuring the Impact of Your Content
Measuring the Impact of Your Content
Discover nuanced insights into the performance of your content by using Sprout’s powerful analytics tools.
Free
7 min
PublishingFundamentalsAnalyticsOn-demandProduct educationSocial strategySocial AnalystsSocial Media Managers
Competitive Analysis
Competitive Analysis
Optimize paid and organic social strategy by understanding the people, brands and topics that matter the most.
Free
13 min
IntermediateAnalyticsOn-demandProduct educationSocial Analysts
Getting to Know Your Publishing Tools
Getting to Know Your Publishing Tools
Learn about Sprout’s comprehensive publishing tools to level up your content strategy, efficiency and collaboration.
Free
14 min
PublishingFundamentalsOn-demandProduct educationSocial Media Managers
Social Scheduling for High Impact
Social Scheduling for High Impact
Streamline social publishing and access data-driven reporting to prove the impact of your work.
Free
38 min
PublishingIntermediateOn-demand
Improving Content Strategy
Improving Content Strategy
Uncover content opportunities and analyze past performance to plan and execute a winning content strategy.
Free
57 min
PublishingIntermediateListeningOn-demand
Getting Started with Sprout
Getting Started with Sprout
Get up to speed fast on the most powerful social media management platform trusted by over 20,000 businesses.
Free
10 min
PublishingFundamentalsOn-demandProduct education
Live Webinar: Robust Analytics & Reporting
Live Webinar: Robust Analytics & Reporting
Discover how to measure your social efforts and get the performance insights you need to build stronger strategies.
Free
IntermediateAnalyticsLive trainingWebinar
Live Webinar: All Things Social Listening
Live Webinar: All Things Social Listening
Master how to identify trends, how to measure and improve your campaigns and stop guessing with content creation with our Advanced Listening Add-On.
Free
Power UsersListeningLive trainingWebinar
Live Webinar: Publishing & Engagement Essentials
Live Webinar: Publishing & Engagement Essentials
Explore the essential platform settings, learn how to compose and schedule content using your Sprout calendar and uncover the power of the Smart Inbox.
Free
PublishingFundamentalsEngagementLive trainingWebinar
New World, New Strategy: Social Media Lessons from a Global Crisis
New World, New Strategy: Social Media Lessons from a Global Crisis
Sprout CMO and social strategists from CB2 and Shedd Aquarium walk us through they've learned to pivot and change during the COVID-19 pandemic.
Free
45 min
IntermediateOn-demandDark ThemeSocial strategy
Above & Beyond: 2020 Sprout Social Index Deep Dive
Above & Beyond: 2020 Sprout Social Index Deep Dive
Deep dive into the 2020 Sprout Social Index and gain insights into what consumers expect from brands this year.
Free
45 min
FundamentalsOn-demandDark ThemeSocial strategySocial Media Managers
Testing 1-2-3: How to Build a Social Media Testing Plan
Testing 1-2-3: How to Build a Social Media Testing Plan
This panel walks through building a social media testing plan to enhance your social strategy.
Free
45 min
IntermediateAnalyticsOn-demandDark ThemeSocial Team LeadersSocial strategySocial Analysts
Strong Partnership, Strong Results: When Paid and Organic Social Work Together
Strong Partnership, Strong Results: When Paid and Organic Social Work Together
Two of Sprout's very own digital and social leaders discuss the partnership between organic and paid and the process of working better together.
Free
45 min
PublishingFundamentalsAnalyticsOn-demandDark ThemeSocial strategySocial AnalystsSocial Media Managers
Call to Action: How 3 Industries Move Their Audiences on Social
Call to Action: How 3 Industries Move Their Audiences on Social
This panel covers best-in-class social brands and how they're building data-optimized strategies that inspire and move audiences to action.
Free
45 min
Power UsersFundamentalsEngagementAnalyticsOn-demandDark ThemeSocial strategySocial Media Managers
Sprout Social Master Class: Listening and Analytics
Sprout Social Master Class: Listening and Analytics
Take a deep dive into Sprout Listening and Premium Analytics with Jill Florence, a Sprout Solutions Engineer.
Free
35 min
IntermediatePower UsersListeningAnalyticsOn-demandDark ThemeSocial Team LeadersProduct educationSocial strategySocial AnalystsSocial Media Managers
Let’s Talk About You: Empathy, Social Data and Other Survival Skills
Let’s Talk About You: Empathy, Social Data and Other Survival Skills
Discover how to grow your skillset and position your career trajectory to become a social media leaders who leads with empathy.
Free
45 min
IntermediateOn-demandDark ThemeSocial strategySocial Media Managers
What’s Next: Trends and Trailblazing Advice from Twitter
What’s Next: Trends and Trailblazing Advice from Twitter
Twitter's head of global business partners shares her insights in light of the global pandemic, including how to adapt your strategy.
Free
30 min
PublishingIntermediatePower UsersListeningAnalyticsOn-demandDark ThemeSocial strategySocial Media Managers
The Social Team: Fireside Chat
The Social Team: Fireside Chat
CLEAR and prAna sat down for a fireside chat to discuss which social metrics are most important, how they work together to share social data and how social analytics has helped them grow in their careers.
Free
30 min
IntermediatePower UsersOn-demandDark ThemeSocial Team LeadersSocial strategySocial Media Managers
Customer Stories: Driving Social Media Innovation in 2020
Customer Stories: Driving Social Media Innovation in 2020
This panel will cover how three Sprout customers are driving social media innovation when faced with red tape and buy-in challenges.
Free
45 min
IntermediateOn-demandDark ThemeSocial strategy
Streamlining Customer Care
Streamlining Customer Care
Optimize your customer care efforts by reducing response time and making sure your most important messages never slip through the cracks.
Free
40 min
IntermediateEngagementAnalyticsOn-demand
Getting Started with Premium Analytics
Getting Started with Premium Analytics
Learn how to take the guesswork out of your reports and analyze the most important metrics--so you can turn data into action.
Free
20 min
IntermediatePower UsersAnalyticsOn-demandSocial Team LeadersProduct educationSocial Analysts
What’s Next: Social Strategies to Power your New Agency Service Offering
What’s Next: Social Strategies to Power your New Agency Service Offering
Discover how agencies are meeting the moment of rapid digital transformation by revamping and re-powering their services to offer expertise clients need--and will pay for.
Free
40 min
IntermediatePower UsersOn-demandDark ThemeAgenciesSocial Team LeadersSocial strategy
Strategy Shift, Part 1: What’s Next for Content in a Digital-First World
Strategy Shift, Part 1: What’s Next for Content in a Digital-First World
This panel discussion covers how to optimize content creation to engage and connect communities with a digital-first strategy.
Free
45 min
PublishingFundamentalsOn-demandDark ThemeAgencies
Strategy Shift, Part 2: What’s Next for your Agency-Client Relationship
Strategy Shift, Part 2: What’s Next for your Agency-Client Relationship
Learn how to proactively expand your client-agency relationship and how to prove your agency’s value.
Free
45 min
FundamentalsOn-demandDark ThemeAgenciesSocial Team LeadersSocial strategy
Agency Essentialism in Uncertain Times
Agency Essentialism in Uncertain Times
Lizz and Brooke discuss how to hone in with a laser focus on actionable data when changing markets and a changing world impact the work of clients.
Free
45 min
IntermediateOn-demandAgencyDark ThemeAgenciesSocial strategy
Getting Started for Agencies
Getting Started for Agencies
Get up to speed on how to successfully master your agency and clients’ social media needs with this comprehensive Sprout onboarding course specifically for agencies.
Free
118 min
PublishingPower UsersFundamentalsEngagementAnalyticsOn-demandAgencyProduct education
Getting Started with Engagement Tools
Getting Started with Engagement Tools
Find out how Sprout’s sophisticated engagement features will empower you to build lasting relationships with your audience at the speed of Social.
Free
18 min
FundamentalsEngagementOn-demandProduct educationSocial Media Managers
How to Build Your Social Media Content Funnel
How to Build Your Social Media Content Funnel
Learn from Twitter’s Global Creative Lead and Sprout’s Product Marketing Strategist about how you can meet your audience’s needs with craveable content at every stage of the funnel, including awareness, consideration and conversion.
Free
70 min
IntermediateSocial strategy
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