New World, New Strategy: Social Media Lessons from a Global Crisis

New World, New Strategy: Social Media Lessons from a Global Crisis

Sprout CMO and social strategists from CB2 and Shedd Aquarium walk us through they've learned to pivot and change during the COVID-19 pandemic.

About this course

Speakers

  • Jamie Gilpin, CMO, Sprout Social - Moderator
  • Cristina Roti, Marketing Manager, Social Media, CB2
  • Carly Hill, Social Media and Content Manager, Shedd Aquarium

Session Time: 45 minutes

About this panel

You’ll hear about how social strategists had to pivot and change during the COVID-19 pandemic. This recorded panel covers:

  • The way brands adapted and when original plans were rendered obsolete
  • The lessons brands learned about their audience, engagement and strategic approach
  • The way social strategy was changed for the better

Learning Path45 min

  • New World, New Strategy: Social Media Lessons from a Global Crisis 45 min
  • Take Action!

About this course

Speakers

  • Jamie Gilpin, CMO, Sprout Social - Moderator
  • Cristina Roti, Marketing Manager, Social Media, CB2
  • Carly Hill, Social Media and Content Manager, Shedd Aquarium

Session Time: 45 minutes

About this panel

You’ll hear about how social strategists had to pivot and change during the COVID-19 pandemic. This recorded panel covers:

  • The way brands adapted and when original plans were rendered obsolete
  • The lessons brands learned about their audience, engagement and strategic approach
  • The way social strategy was changed for the better

Learning Path45 min

  • New World, New Strategy: Social Media Lessons from a Global Crisis 45 min
  • Take Action!
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