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Strong Partnership, Strong Results: When Paid and Organic Social Work Together 45 min
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Strong Partnership, Strong Results: When Paid and Organic Social Work Together
Two of Sprout's very own digital and social leaders discuss the partnership between organic and paid and the process of working better together.
Speakers
- Rachael Samuels, Manager, Social Media, Sprout Social
- Shelby Cunningham, Digital Marketing Lead, Sprout Social
Session Time: 45 minutes
About this presentation You’ll hear about the partnership between the organic and paid teams at Sprout Social and about a process you can use to make paid and social work better together. This recorded presentation covers:
- How to optimize the performance of your content for both organic and paid
- How to apply lessons from real life campaigns
- How to create a process for sharing results and making changes based on what you find