Testing 1-2-3: How to Build a Social Media Testing Plan

Testing 1-2-3: How to Build a Social Media Testing Plan

This panel walks through building a social media testing plan to enhance your social strategy.

About this course

Speakers

  • Skylar Piro, Senior Manager, Customer Success, Sprout Social
  • Will Spillane, Manager, Social Marketing, GitLab
  • Brooke Andersen, Digital Marketing Strategist, Ste. Michelle Wine Estates
  • Martin Stoll, CEO, Sparkloft Media

 

Session Time: 45 minutes

About this presentation You’ll hear about how to build a social media testing plan to enhance your social strategy. This recorded presentation covers:

  • How to build a testing plan from the ground up using tagging, Listening and the A/B process
  • How to use what you learn to iterate your social testing plan
  • How to share the results of your testing plan with stakeholders

Learning Path45 min

  • Testing 1-2-3: How to Build a Social Media Testing Plan 45 min
  • Take Action!

About this course

Speakers

  • Skylar Piro, Senior Manager, Customer Success, Sprout Social
  • Will Spillane, Manager, Social Marketing, GitLab
  • Brooke Andersen, Digital Marketing Strategist, Ste. Michelle Wine Estates
  • Martin Stoll, CEO, Sparkloft Media

 

Session Time: 45 minutes

About this presentation You’ll hear about how to build a social media testing plan to enhance your social strategy. This recorded presentation covers:

  • How to build a testing plan from the ground up using tagging, Listening and the A/B process
  • How to use what you learn to iterate your social testing plan
  • How to share the results of your testing plan with stakeholders

Learning Path45 min

  • Testing 1-2-3: How to Build a Social Media Testing Plan 45 min
  • Take Action!
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