Proving The Value of Social Data

Proving The Value of Social Data

Understand the advantage that leveraging social data can give you towards achieving your marketing goals.

About this course

This course focuses on how understanding and harnessing the power of your social data can unlock the tools you need to elevate your efforts and achieve your goals.

Sprout’s social media team explores the tactics they use to show how social efforts impact marketing goals. They cover how to get started with social reporting by understanding and setting benchmarks and goals, specific reports to identify the metrics to share with your team and stakeholders and share communication techniques you can start using today.

They touch on the role proactive communication on reporting plays in building your social strategy and review the specific reports to measure the ROI of your various campaigns. They wrap up by sharing personal experiences using data that took their strategy beyond social.

 

Learning Path15 min

  • Proving The Value of Social Data
  • The Value of Social Data 2 min
  • How to Get Started with Reporting 2 min
  • Top Social Metrics to Share with your Team 3 min
  • Why it's Important to Share Results through Social Data 1 min
  • How to Proactively Communicate Social Data to your Team 2 min
  • When We've Seen Impact from Sharing Social Data 3 min
  • Take Action!
  • Course Completion Survey

About this course

This course focuses on how understanding and harnessing the power of your social data can unlock the tools you need to elevate your efforts and achieve your goals.

Sprout’s social media team explores the tactics they use to show how social efforts impact marketing goals. They cover how to get started with social reporting by understanding and setting benchmarks and goals, specific reports to identify the metrics to share with your team and stakeholders and share communication techniques you can start using today.

They touch on the role proactive communication on reporting plays in building your social strategy and review the specific reports to measure the ROI of your various campaigns. They wrap up by sharing personal experiences using data that took their strategy beyond social.

 

Learning Path15 min

  • Proving The Value of Social Data
  • The Value of Social Data 2 min
  • How to Get Started with Reporting 2 min
  • Top Social Metrics to Share with your Team 3 min
  • Why it's Important to Share Results through Social Data 1 min
  • How to Proactively Communicate Social Data to your Team 2 min
  • When We've Seen Impact from Sharing Social Data 3 min
  • Take Action!
  • Course Completion Survey
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